What's our story?
A couple of years ago, we realized everyone (including us) bringing, old, gross, uninspiring bath towels to the gym. So, we're changing it up with motivating, premium quality, super soft, fitness towels. (Don't be surprised if people want to feel your towel-it's that soft!).
Our mission is to inspire every body to move, and proceeds from the sale of our original designs benefit the Anxiety & Depression Association of America because mental health is just as important as physical health.
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Giving Back
10% proceeds from the sale of our towels benefit nonprofits. Most of our designs benefit ADAA, the Anxiety & Depression Association of America. This is an international non-profit organization dedicated to prevention, treatment, and cure of anxiety disorders and depression. Anxiety disorders are the most common mental illness in the US, affecting 40 million adults. Nearly one-half of those diagnosed with depression also suffer from an anxiety disorder. Mental & physical health are so important, and we are honored to support this important organization.
Sales from our 'Johnny the Brave' design honor our amazing super hero, Johnny. This courageous boy endured 2 surgeries, 6 rounds of chemo, & 30 radiation treatments (during Covid), & Johnny the Brave is cancer free! Proceeds benefit the Kisses for Kyle Foundation in Johnny's name.
Our Mamba Mentality line was created to honor Kobe and his daughter Gigi, and their defined approach to life called, 'the Mamba Mentality.' Proceeds from the sale of these designs benefit the Mamba and Mambacita Foundation.
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Features
Why Am I Yelling Podcast
'Why Am I Yelling,' interview with Krista.
The Pulse SD
The Pulse SD- Wellness Episode with Cindy
Thrive Global
5 Life Lessons My Kids are learning from our family business
Wellness Feature
Work It Towels and fitPROS
Work It out
Blog posts
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A Year of Workin' It!
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Workin' It Together- the 5 Life Lessons My Kids Are Learning From Our Family Business
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Who's behind 'Work It' Towels?
We're enjoying the time we get to spend together creating something useful, fun and motivating.
